Part 1: Why work with a professional branding company? Because we help you gain career security.
If you want the career security that comes from building a network of people that you provide value to and who know you as a resource in your field, you’ll need someone who can help you navigate how to build that following.
That’s where a professional brand consultant brings value. If they can use the tools at their disposal to help you create a worthwhile network of people that you have IRL human connections with, they’ve done their job.
You’re the expert in your field. You’re a lawyer, or a web developer, or a nurse, or a physical therapist, or a stock broker, or a financial planner, or whatever you are, you have value that you bring to the table. All a branding consultant does is help you get that message across so that you can connect with a larger network and gain career security out of those connections.
Part 2: I Don’t Know How To Do Your Job, So Why Would You Know How To Do Mine?
I know digital marketing on a grass roots level. I know it requires consistency, I know that chasing “likes” is a fools errand, and I know that human connection is the name of this game.
What I don’t know is how to do your job. I don’t know how to be a Nurse, Financial Planner, Physical Therapist, Human Resources Manager, Aspiring Novelist, Cello Player, Therapist, or Dog Walker. So, why would you know how to do mine? Where in nursing school do they teach you how to set up a web page for yourself, or what SEO is and why you need to worry about that? Nowhere.
But to get the career security that comes with a large network that you’ve given a lot of value to, you need someone to help you navigate those aspects of digital marketing successfully.
Part 3: Maybe You Know How Digital Marketing Works, So Why Work With A Professional Branding Company?
Short answer: you may not, and that’s okay. Go do it if you can!
Longer answer: I provide value in terms of giving you accountability and guidance in shaping your message. Odds are your post history is inconsistent, and so is the message you’ve spread across social media. And that’s okay for personal use.
But for professional use, be you a company or individual, you need consistency and accountability while you’re building a network to gain career security. And providing you with that is as major component of where Stand Out Professional Branding brings you value.