You Just Need To Build It
You aren’t a professional content producer; that’s okay. You bring value through your skillset, not through highly polished productions. So, stop worrying about the medium that you’re making you’re point in, and just go ahead and build it already. Put it online. Make a podcast. Make an Instagram page. Go live on Facebook or YouTube. Whatever medium you want to use, just build it. Because that value you’re creating for someone can help you build your network, can help you advance at your current company, or could lead to your next job or your next client or your next milestone.
If you’re going to put yourself out there as a source of value, where people can gain something from following you on social media or going to events you host, or whatever, you need to actually get your message out there. You can’t let something like production values or polish hold you back. So just build it!
Some Examples Of How To Communicate Value
Lawyer
If you’re a lawyer, just tell me what I need to know about the law so that when I need to hire a lawyer, I already trust you and I’ll spend my money with you because you’ve been a part of my Instagram feed for the past 5 months talking to a camera phone from behind your desk.
Physical Therapist
If you’re a physical therapist, show me a bunch of exercises I can do to rehab a torn calf muscle. So that when I tear my calf muscle, I call you right after I get out of the hospital because I’ve been watching your rehab videos on twitter for the past three months.
Financial Planner
If you’re a financial planner, tell me what I should do with some plain text Facebook posts now that the economy is in the tank, so that when I make some money I come to you to grow it because what you told me to do paid off.
Develop Your Network
To gain career security and develop a network of people who will use your services, you need to put yourself out there and provide value. That value has almost nothing to do with how polished your posts are. Sure, do your best to appear professional, but ultimately the value of your expertise is more important than anything else.