How Business Relationships Are Similar To Romantic Relationships
Business relationships are similar to romantic relationships. When either are established based on shared values, they are more durable, inspire greater loyalty, and last longer.
…express your values and provide the other party with value…
If you’re seeking to establish a relationship in either business or romance, you need to both express your values and provide the other party with value to initiate that process successfully.
Communicated Values
When I used to do online dating, I communicated my values in my profile through a funny re-imagining of the lyrics to “Baby Got Back.” The values I expressed with that were that I wanted intelligence in my partner.
Sharing My Value
The value I provided was humor; because I made up a funny remix of a song, I would probably be a fun person to go on a date with (another value I provided was in my profile picture above; I’ve got an adorable dog that you might get to see if you went on a date with me).
Because I expressed my values and communicated value, I was constantly getting reactions like the one you see below.
My bumble online dating profile 
A nice message I got because of that profile.
By putting my values out there, I was able to establish human connections IRL easily and frequently. I stood out from the crowd, and was able to create the relationships I wanted to create.
Business relationships are similar to romantic relationships. Both are stronger when established based on values. So, establishing your business relationships through the sharing of values and the providing of value like the above example in online dating should be the goal of your marketing. Each post you make from now on should be focused on both expressing your value, and communicating your values.