West Kraemer On: How To Build A Brand Basics Part 1

Hi, my name is West Kraemer and I’m here to show you the very basics of building a digital brand for yourself during your job hunt. Start With A Website The first thing you want is a website. You’ll publish your tent pole, or “pillar” material ther ...

Become A Marketable Employee

Why Do You Need To Become A Marketable Employee? You probably won’t have the same job between now and when you retire. That’s a fact for 90-95% of the people reading this right now. The market is simply different from what it used to be. So, job hunti ...

Reverse Engineering Values

Reverse Engineering Values In Real Life When a company communicates its values to the customer or client successfully, or when the job seeker communicates their values to the company they’re applying to successfully, the act of doing business becomes ...

How Does A Company Express Its Values Effectively?

Values-based marketing drives successful businesses because it results in relationships with customers that are based on purchases being driven by an expression of values, not soulless transactions. This strategy is so potent that it can drive the succes ...