What I think Magic Spoon should be doing is focusing their branding on why you’d want these terrific, healthy ingredients. They should talk about how, if you buy their cereal, you’ll be helping your kids live healthier, happier lives. Everyone wants their kids to live healthy, happy lives, so that’s a concept that will be easy for the cereal buying audience to identify with and connect to meaningfully.
They should replace their lists of ingredients with pictures of kids doing healthy kid stuff, like playing sports, graduating elementary school, and passing sight exams at the doctor’s office enthusiastically. This way the notion of happy, healthy kids is tied to eating the cereal in the mind of the parent buying the cereal.