Video – 1 Minute Video detailing a single value proposition.
Video Snippet – A shorter version of this same ad, with a 10 second running time.
Testimonial – A testimonial from an existing client regarding a single value proposition.
Picture Carousel – A carousel of no less than 3 images with graphics detailing a single value proposition.
Each of the 3 value propositions should have 1 of each of the above items dedicated to it, fit for paid distribution over marketing and re-marketing channels.
So, value proposition 1 should have a: video, video snippet, testimonial, and picture carousel. And the same should be true of value proposition 2 and 3.