Picture of a woman in a confused posture with a thought bubble with test saying "Why did my Facebook ad get rejected?"
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on reddit
Reddit

Getting Your Facebook Ad Approved

By West Kraemer

Sometimes Facebook rejects your ad for reasons that are difficult the understand. If this has happened to you and you’re wondering what do do, wonder no longer. Here is a breakdown of a few common reasons Facebook rejects ads, and what you can change to get your adds approved.

The Most Common Reason Facebook Rejects Ads

The most common reason Facebook rejects ads is because of the use of personal attributes. Here are some examples of ads that will likely be rejected, and how to fix them. (Hover over the text to see how to fix the problem and get your ad approved.)

Hover over the text on desktop or tap it on mobile to see how to fix the problem and get your ad approved.

Using the text below will likely get your ad rejected:

Meet other black singles near you today!"

This will be more likely to be approved and serve the same purpose

"Find black singles today"

Using the text below will likely get your ad rejected:

"Are you a Christian looking to attend an Evangelical Church nearby?"

This will be more likely to be approved and serve the same purpose

"Join an Evangelical Church in (the area you're targeting your Facebook Ads)"

Using the text below will likely get your ad rejected:

Have you been injured in an accident? Call our law firm today!

This will be more likely to be approved and serve the same purpose

Injured in an accident? Call our law firm today.

Using the text below will likely get your ad rejected:

Are you a senior citizen who is having trouble with Medicaid and needs legal representation?

This will be more likely to be approved and serve the same purpose

We are attorneys who help clients with disputes over Medicaid. Give us a call today.

How To Avoid Having Your Facebook Ad Rejected

Ultimately, the best way to get avoid getting your Facebook ad rejected is to focus your advertisement on your business. What good are you providing? Highlight that.

In the examples above, all of the rejected texts referred to personal identifiers, like religion, age, ethnicity, or health status. You want to avoid referencing these and other indicators like this if you want to get your ads approved. If you focus your ads instead on how you can help people who have been injured in an accident, while avoiding using the word “you” or specifically referring to if a person that your ad is targeting has been injured in an accident or not, you’ll be much more successful, and be much less likely to have your Facebook ad rejected.

Further Reading

If you would like to go straight to the source, Facebook publishes information about how this all works, and they go into some very useful detail. Read more about how to avoid having your Facebook Ad rejected here.

Do You Want Me To Help You Buy Facebook Ads For Your Business?

That is an important part of my business. If you’d like to retain my services for purchasing Facebook Ads, email me at StandOutProfessionalBranding@gmail.com and we can schedule a phone call to get you started.