How Do You Define Your Business Values?

Your business's values are the umbrella under which you base all of your communications. As such, you have to define your business values before you start using them. A good example of how umbrella concept works in action is Nike. Their "Just Do It" slog ...

Don’t Chase “likes,” Make Connections

Your Number One Goal For Social Media Your number one goal when posting online should be bifurcated evenly between providing value for those who see your post and connecting with those people. So, make sure you don’t chase “likes,” make connections. ...

Why Work With A Professional Branding Company?

Part 1: Why work with a professional branding company? Because we help you gain career security. If you want the career security that comes from building a network of people that you provide value to and who know you as a resource in your field, y ...

Just Build It

You Just Need To Build It You aren’t a professional content producer; that’s okay. You bring value through your skillset, not through highly polished productions. So, stop worrying about the medium that you’re making you’re point in, and just go a ...